Cole-Dalton Marketing Services

Tom Shipley is the founder and principal of Cole-Dalton Marketing Services (CDMS). Tom honed his marketing talents working his way up the ranks at Anheuser-Busch (A-B), the world’s largest brewer. His roles there included Director of Marketing Operations, Senior Director of Marketing for Budweiser, and Senior Director of Digital Media for the entire 144+ brand portfolio. In 2010, Tom left A-B and leapt into the “startup” world to build his own marketing consultancy. He has helped clients in a wide variety of industries including automotive, real estate, manufacturing, politics, construction, and software-as-a-service (SaaS). By combining the strategic marketing acumen he gained at A-B with the startup attitude to “do it yourself” whenever possible, CDMS has become a valuable “turnkey” solution for small to mid-size business clients. In-house services include strategic planning, website development, SEO, CRM, content strategy, and video production. In 2014, Tom read John Jantsch’s best selling book, “The Duct