Chris Whelan

WSI Digital Win is a best-practices digital marketing firm locally owned and operated by Louisville native, Chris Whelan, Principal Consultant with 25 years of success in results-oriented marketing and product development. "The Digital Win"​ is the accountable, strategic, business approach to digital marketing, based on these truths of marketing success: 1. Historical: From Push to Pull Marketing Marketing/advertising was originally, successfully "push"​ with the birth of branding, then "push/pull"​ with direct marketing. Now it's "pull"​. Consumers (and increasingly business owners) search online for what they want or need, and they increasingly don't want to see anything they're not currently looking for. This is a pull market. 2. Present and Future: Optimal Mutual Relevance The pull market -- through search and social platforms -- will increasingly, inevitably place the most relevant content in front of people looking for the related information or services, or people who are simply at the place and time w