The Lead Agency

With over 25 years experience in B2B marketing strategy, we know that best results are based on building great MARKETING CONVERSATIONS: the more you engage and communicate with your customers and prospects, the more likely they will understand, need and value what you deliver. EFFECTIVE BUSINESS TO BUSINESS MARKETING Whether you employ sales specialists or your production/technical team also engage in sales, they both have a long and complex sales cycle to navigate to a very targeted audience. You need to find these select buyers and make sure they regularly engage with your company and staff: to remember you, to understand you, and to choose your service because they know your business. THAT’S WHERE THE LEAD AGENCY COMES IN. Over 80% of sales are made after the 5th contact, yet 84% of sales activities end after the 3rd contact. That’s why marketing conversations make great leads. With budgets to meet, it’s rare to find a sales team that has the time or resources to follow up their customers and prospects as