MicromodelingByAMP

AMP (Analytic Marketing Partners) works strategically with agencies, printers, mailers and direct clients. We AMPlify the volume of results through proprietary statistical analyses. More than 50 years of analytical experience serving the direct marketing community. We are focused on creating customized mail files to achieve the desired results. MicroModeling is a proprietary process designed to build a model for every location, footprint, market or region. It localizes demographics and socioeconomics and calculates distance, drivetime, traffic patterns as well as points of origin. AMP also created a process called VFS Scorecard Analysis to analyze mail files against hundreds of files. This analysis not only highlights the best cells but it also quickly shows where money is currently being wasted. So we can save you money and increase results at the same time.