Customer Collective

Customer Collective helps companies to build strong relationships centered around their most important growth asset: their customer. We call it ‘Customer Ownership’. The end customer is at the heart of every activity, including identifying its needs, the creation of products and services to fulfil those needs, building customer experiences and developing relationships through up- and cross selling and tackling the churn. This calls for a unique combination of strategy, digital, technology, data and branding & performance. Customer Collective focuses on five building blocks and therefore joining the forces of The House of Marketing, Upthrust, Dignify, Fightclub, addData, SalesX and Webworks. Unlike other ecosystems existing on the European market, the companies work closely together. For each project they select the best profiles with complementary expertise and skills to have the best possible impact. Customer Collective is powered by Down2Earth Capital and Quanteus Group.