505Design

For us, the value of design lives in connecting with people. Which is why we don’t hire by profession. We hire interesting people. People who look at their job by looking at life, bringing with them a life of experiences to base their craft on. It’s a fundamentally different way of thinking. One that is at the core of our culture. We are the people who ask the really hard questions. Followed by the painfully obvious ones. We talk, listen, observe, dig, dive, and mine until we fully understand the intricacies of the project. And then we do it all over again, but this time with the sons and daughters, colleagues and friends who will be experiencing the places we create. We immerse ourselves into the life that everyday people will be leading, holding a mirror to culture and taking detailed notes of the reactions. We like to say it’s not what we know; it’s what we notice. Somewhere, the most authentic expression of a project is waiting to be discovered. All of this preparation, from the trenches to the ten thousa