Initiative UK

Initiative is a strategically led Media agency offering clients unique and responsive media advice that is relevant to their business. We are owned by the Interpublic Group (IPG) and sit within the media management group Mediabrands. Magna Global Trading is our integrated investment unit. Initiative is a global business with 94 offices, in 73 countries with over 2500+ media specialists at our disposal. Within the UK market we have a unique position: the scale and strength of a global network alongside the bravery and hunger of a challenger agency, making us faster and more adaptable than our competitors. Our core values “Fast, Brave, Decisive, Simple” are at the heart of this attitude, driving not just the way we work and the people we employ but also the type of clients we enjoy working with Our current portfolio of UK clients includes a wide range of high profile brands such as: Amazon, Audible, Travelodge, Patek Philippe, Malaysia Airlines, Storck UK (Bendicks & Toffifee), Ancestry.com and Continental Tyre