Merit

Merit is a strategic consultancy and Market Invention Company that focuses on how business strategy lives in the context of short-, medium- and long-term brand activation. Meaning, Merit is not your normal agency. Merit’s philosophy is based on CEO Adam Vasquez’s book, Toothfish: The Origin of Markets. Buy it on Amazon. Or, contact us and we’ll get you a copy. As Merit works with clients to maximize short-term marketing (ROI) with design and omnichannel creative and media resources, we simultaneously work on systematic positioning for medium- and long-term sector leadership. Think of it as challenger marketing on steroids. Visualize it by an X in comparative categorical Google interest and market share. The process is called Market Invention. It is based in economics and lives at the intersection of strategy and inventive creative. There! We buried the lead. Market Invention’s impact means clients stop competing in old, crowded spaces and create markets where they lead. The marketing then shifts from challeng