MilkPEP

The Milk Processor Education Program (MilkPEP) is funded by the nation's milk companies, who are committed to increasing fluid milk consumption. The MilkPEP Board runs three powerhouse campaigns, Milk Life, BUILT WITH CHOCOLATE MILK and The Great American Milk Drive designed to build trust, drive demand and increase relevance for milk. Each of the multi-faceted campaigns educate consumers about the powerful nutritional benefits of milk with 9 essential nutrients, including high-quality protein, in each 8 ounce glass. The Milk Life campaign is embarking on a game-changing, five-year partnership with the United States Olympic Committee. The category partnership with the U.S. Olympic Committee amplifies the important role milk plays, and has always played, in fueling America's athletes. As an official sponsor, Milk Life will support the U.S. Olympic and Paralympic teams through the Rio 2016, PyeongChang 2018 and Tokyo 2020 Olympic and Paralympic Games with fully integrated national marketing campaigns. The award