Props

Props is the only integrated technology platform that merges original, meaningful content with leading-edge AI. Leveraging IBM Watson, brands align with relevant, independent content creators to publish, share, boost, promote, measure and optimize authentic content. Stories are seamlessly distributed to both creators’ and brands’ native media channels, shared and boosted on their social media feeds, and promoted through digital ad networks and search. Props is definitively not an “influencer” platform. It is designed to support and extend the reach and prominence of real content creators who meet three important criteria: 1) they are professional storytellers (writers, photographers, filmmakers and podcasters) with a track record of making compelling content; 2) they are subject-matter experts who are dedicated to their field of passion; and 3) they have naturally enrolled a set of devoted followers who trust their expertise.