Catchword Branding

Catchword is one of the world's leading naming firms, with offices in the San Francisco Bay Area and New York. Over the past 22 years, we have partnered with over 500 companies in consumer products, F&B, tech, finance, healthcare, and just about every other industry, while pioneering many naming best practices. We offer all the services required for successful brand naming, including naming strategy and architecture, comprehensive name development, preliminary trademark screening, global linguistic vetting, and copywriting. Our team uses a variety of proprietary tools and exercises to identify customized naming directions, which we explore in unparalleled breadth and depth. Catchword has created names for companies such as McDonald's, Corning, Purina, Starbucks, Cisco, Allstate, Fitbit, Unilever, Intel, Volkswagen, Gap and Wells Fargo, and we excel at building strong, collaborative, and enduring client relationships.