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Companies
Left Brain Advertising
01 Jan 2009
Micro (2-9) Company
Looking for business partners
Description
What is a Demand Generation Agency (DGA)? Legacy marketing agencies place interruptive, mass marketing at the core of their tactics. In the Web 2.0 era, where B2B buyers prefer a web-based self-selection, educational and peer-communication approach, that strategy doesn’t work. Why? Because buyers want to control how they consume information, getting answers from sources they trust. Today’s buyer requires a new marketing approach that leverages a different set of tools. And this means you need a new type of agency. Follow us on Twitter @LeftBrainDGA
Locations
Office United States
Head office
Address:
Portola Valley, CA, United StatesReviews
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