Shiny Advertising

Creating Customer Engagement in the “Age of Distraction.” Shiny is a full-service marketing agency headquartered in Wilmington that drives its clients’ business by creating the customer engagement that is necessary to be successful in the “age of distraction.” We do this by developing brand experiences that actually move people to action. If a customer cannot easily complete a task or take an action on your site or through other vehicles, we cannot achieve success as a team. Ultimately, our shared goal is to rise above the noise in the market place. With all of the data available today you would think that it would be easier to solve marketing challenges. But in some ways marketers have become paralyzed by the deluge of data that hits their desks on a daily basis. We leverage analytics and user experience data to uncover patterns that are not obvious to everyone translating that data into useful insight that leads to the creation of more meaningful interactions between our clients and their customers.