Marple and Moon

Rethinking your strategy, just when marketing is getting more complex… this should be top of everybody's to-do list: > Miss Marple is on the case Multiple channels and tools, smaller budgets, increasingly fragmented targets… Today's marketing has become something of a puzzle. To solve it, you need to follow Marple's example and investigate. Focus on the targets and put yourself in someone else's shoes, in order to assimilate, experience and understand their behaviour. > The bright side of the moon Next up are creativity and innovation. But brainpower is fuelled by emotion as well as rational thought. Especially when you're searching for a different solution - one that sets you apart from the competition. It's not enough for a strategic recommendation to just be unique. It must be tailored, which is a million miles from the concept of 'one size fits all'​. > Head in the clouds, feet on the ground If a strategy is going to work, it must be realistic, practical and doable. It also needs to be rolled out quickly