KS Consulting & Capital

Women drive 80% of consumer purchasing decisions, yet many brands and companies struggle to earn their attention. Women-run businesses outperform their peers, yet have difficulty securing funding. Gender parity on corporate boards is a hot topic, yet many still don't include women. With traditional marketing communications either too expensive or not effective and women’s lack of trust in brands, influencer marketing is quickly becoming the go-to approach to successfully resonate with women. As Chief InfluenceHer, Kelley Skoloda connects brands to their female consumers, angel investors to female entrepreneurs and boards to a female perspective. Kelley has lived and breathed the world of earning attention among women and moms for more than two decades as a former Partner and SME at Ketchum. She's an influential voice on marketing-to-women from the stage to the page. An early-adopter, she wrote the book, Too Busy to Shop: Marketing to Multi-Minding Women. From Cannes to Canada and China to Costa Rica, Kelley's