Wine Label Design Trends Going Into 2025

As sales decline and consumers cut back on consumption, wineries MUST get creative to capture and retain consumer interest and maintain sales. Label design is a powerful tool to stand out in this crowded market.

Top Wine Label Design Trends for 2025:

Clean, easy-to-understand labels are not just a trend. Newer wine consumers appreciate less formality. Simple names and straightforward messaging make wine more approachable. Concise terminology and visuals for food pairings help consumers feel confident in buying.

This year will see an increase in bold, vibrant color, striking typography and natural materials. These convey confidence and a welcoming vibe that appeals to seasoned and new consumers alike.

Affinity Labels

Labels that resonate with tightly-defined, specific groups appeal on a personal, emotional level, leading to purchases based on shared identity or desire to give a meaningful gift. Faith-based branding is on the rise as many wineries integrate beliefs and values into their brand story.

Private Labels

Private label wines allow restaurants, event planners or businesses to offer something unique. These programs can scale from a few to a few hundred cases, and they help producers capture niche markets and provide customers with a memorable, personalized experiences.

Eco-Friendly Packaging

Sustainability is no longer optional—it’s a baseline expectation. Lightweight, recyclable materials and alternative formats are becoming popular. Bag-in-box wines reduce waste and lower costs. Cans and Tetras offer budget-aware consumers small, affordable luxuries.

Many wineries weave sustainability into their brand, emphasizing commitment to sustainable practices. Certifications and eco-friendly packaging choices are increasingly prominent.

Full-Wrap Labels

Labels that fully wrap around bottles are growing in popularity. They offer a larger canvas for storytelling and branding, and make bottles visually appealing and more economical in some cases. They require careful application, but the aesthetic impact is undeniable.

Playing Up Terroir

Highlighting unique characteristics of soil, climate and geography remains strong: regional identity and craftsmanship creates a connection with many buyers. However, terroir as the primary element of brand is lessening; other elements or stories need to be layered in.

Are You Ready?

Want to elevate your brand and captivate your audience? Call us (509-545-4584) or go to: https://saranelson.com

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